Broadly speaking there are two types of email marketing:
- Internal email marketing: known as ECRM which stands for Email Customer Relationship Marketing
- External email marketing: similar to online advertising but your ad or link appears within an email as appose to on a webpage

There are a few different types of external email marketing, here are some examples:
- A link to your site appears as a text link
- A link to your site appears within an advert (banner)
- The entire email design is focused on your company, known as a ‘solus’ email

Email marketing requires great attention to detail and close monitoring to get it just right. Targeting your email campaign and getting relevant messaging to the right person at the right time are obvious requirements. But knowing whether or not the emails got delivered, read, and acted upon is the only way to measure the effectiveness of the campaign and requires a complete email delivery system.

We work with a reliable and robust email system that has all the necessary components for effective email management integrated into a single solution - simplifying email marketing campaign management, reducing email delivery complexity, and increasing control of when and how email gets delivered.

Email marketing is an essential promotional tool that every single UK business could be taking advantage of. Executed well, email marketing can drive targeted traffic to your website, increase customer loyalty, and result in increased sales. We can help you set-up and manage your email campaign and assist you with the various laws and regulations such as maintaining a good relationship with ISPs, following privacy and anti-spam laws.

We’re experts here at Free Range Digital team and can show how email campaigns can deliver maximum impact and an impressive return on investment.

Give us a call or email us today and we can talk about your specific requirements.